Exclusive Interview | zpd Space Design: Design is a systematic project

Perhaps the best way to get to know a company is through their work. Browsing the project cases of ZPD Space Design, you will find that this relatively low-key design company in the market has too many unexpected surprises.

From small to 20-square-meter model rooms, to the highly-difficult and large-scale projects of Shanghai Disney Tomorrowland, which is amazing in the industry, the French Wen Yue Hotel, which cooperates with overseas enterprises, and the Singapore Changyi Group; The expansion of diversified business formats such as hotels, restaurants, smart parks, etc. As a design company with a special grade-A qualification for architectural decoration engineering design, the size of the space design in the trading project and the comprehensiveness of the business types are really impressive. Impressed.

It's not easy to be big, it's even harder to be fine. Steady and down-to-earth for 11 years, in the fast-paced market environment, the space design of the perfect product has brought the service concept of "perfection to the best, and the best of the best" to the extreme. Focus on providing real estate and public construction customers with integrated solutions integrating architectural consulting, interior design, soft furnishings, and high-end customization, and has won many industry recognitions.

Going back to its core, what is the magic weapon of winning space design? How does it cross the boundaries of various professions and achieve multi-field development? In this regard, its founder Paul Zheng gave us the answer with a set of design methodology that runs through his work.

Paul Zheng

Founding Partner & Managing Director

Director of Shenzhen Interior Designers Association

Senior interior architect/senior engineer

Vice President of the Real Estate EMBA Alumni Association of Sun Yat-sen University

For more than 20 years, Paul Zheng has been deeply engaged in interior design, soft furnishings and other professional fields, and is good at providing integrated design solutions for customers. Its design focuses on space detail research, space crossover and breakthrough of new thinking, to solve practical problems as the priority, to the landing effect as the top priority, to the space user experience as the measurement standard, and integrated into the whole process of space design, to bring practical value for customers.

01

Design is a systematic project

"No matter how big the project is, it still needs to be designed separately like cutting tofu cubes"

Before coming into contact with hotels with more than 50,000 square meters, ZPD Space Design only designed routine projects. Facing the biggest challenge of cross-volume and cross-format design, what method should be adopted to deal with the challenge? The founder Paul Zheng told us the core methodology of the period:

"Design is a systematic project. No matter how big a project is, it still needs to be designed separately like a piece of tofu. List the requirements structure first, and then go deep into each branch. Finally, a systematic and in-depth design system is built. "

Based on the global thinking concept, the design of the space design has gradually formed a scientific and systematic management process in the service. In the specific project design,  Paul Zheng starts from the whole life cycle, starts the market positioning and competitive product analysis when the project is approved, and intervenes in the basic functional layout and structural design from the early stage of architectural planning, and comprehensively coordinates the building and interior, hard and soft decoration. , lighting and electromechanical professional fields, to make a complete set of plans for Party A. At the same time, in the later stage of the landing process, in order to ensure the landing effect, it also works with the operation team to achieve cost control and provide customers with customized professional services.

Because he is well aware of the importance of the integrity of a project, under this design logic, Paul Zheng often incarnates as a "user" and "investor", opening the switch of God's perspective. Compared with cool designs, he prefers a step-by-step systematic strategy to present value to customers in a down-to-earth manner.

"In the construction of a systematic design project, there are two positions of the user and the first party, which requires the designer to measure in depth from different angles, through the continuous improvement of design standards and craftsmanship, closely follow the customer's strategic trend, and have a deep understanding of The project uses functions, truly realizes the value of space through design, and activates the vitality of space.”

Today, this set of rational and systematic design strategies has become the core design concept of the space design. It has been rooted in its blood for many years, making it a collection of architectural consultants, interior design, soft furnishings, and high-end boutique projects. The integrated business field that has been implemented has not only established long-term and stable cooperative relations with customers such as COFCO, Hope Group, Vanke, R&F, Country Garden, Cambridge, etc., but also successively cooperated with French Wen Yue Hotel, Singapore Changyi Group, Thailand PIA and other overseas enterprises Cooperation.

Shanghai Disney Tomorrowland Theme Park

Project area: 70000㎡

From the multi-professional details to the overall design implementation, under the systematic design strategy, the space design of ZPD finally handed in a perfect answer sheet, contributing its own modest force to the super paradise of extraordinary experience. This success has also enabled it to continuously improve and make breakthroughs in the direction of high-standard design level, exquisite construction technology and different operation and management modes, and its business field has gradually expanded to hotels, smart parks, commercial offices and other sectors.

At the same time, under various professional problems such as long time period, high degree of complexity, and wide professional circles, ZPD Space Design uses a set of scientific and systematic standardized processes, concurrently serving as architectural consultant, space design, replacement and collocation work, and successively realize A series of large-scale projects in different fields, such as Chongqing Wenyue (France) City Resort Hotel, Chengdu Tianfu New Area Zhongou Smart City Hotel Apartment, Cambodia-Singapore Changyi Group Phnom Penh GATEWAY Hotel Apartment, etc.

Chongqing Wenyue (France) Urban Resort Hotel

Project area: 45000 m²

Chengdu Tianfu New District China Europe Smart City Hotel Apartment

Project area: 46000 m²

Cambodia · Singapore Changyi Group Phnom Penh GATEWAY Hotel Apartment

Project area：20000 m²

03

Deeply cultivating the theory of luxury house design

From the whole to the details, designed for users

Extending from a systematic design strategy, as the editor and participant of "High-end Residential System Analysis", Paul Zheng also has senior theoretical and practical experience in the field of luxury residential design.

For him, the underlying logic of luxury house design also needs to go from the overall situation to the details, and then build a comprehensive "residential system". Therefore, based on the daily and interactive nature of the house, Zheng Junhua divides the "residential system" into multiple systems such as home system, living system, storage system, outdoor system, logistics system, security system and entertainment system. On this basis, further functional subdivision of the region.

"When the house is peeled off and layered like an onion, the designer can quickly find a "grasp" in the early stage of design, that is, according to the needs of different occupants, the functions inside the area can be added or deleted accordingly. ' Paul Zheng explained to us.

For example, in the case of Vanke Baisha Runyuan Mansion, facing the five-story single-family villa space, the biggest challenge was how to bring convective ventilation and sufficient lighting to the two-story underground space. In order to solve this problem, ZPD Space Design deduces the overall space design based on the details of life, and builds the interaction and inner connection between the user and the space. In the end, Paul Zheng placed sunken courtyards on both sides of the building to the negative second floor and opened them up inside, creating a "breathing house", forming a leisure field where wind and light can travel freely.

Vanke Kunming Baisha Runyuan Villa

Project area：1700㎡

"Besides, the practicality of luxury house design is another key consideration for me." Paul Zheng further explained his design thinking to us. In his view, the specific meaning given to users by elements such as user experience, living needs, and functional details is the key to the design of living space.

"Sometimes we apply the details of hotel guests to the living space, such as the detachable bed design, which meets the dual needs of separate beds and joint beds between couples; at the same time, we also set up a Mini bar in the bedroom to solve the problem. It eliminates the inconvenience of drinking water in our daily lives. These ingenious innovations are based on pragmatism to define and create a comfortable living space.”

In Paul Zheng's view, when entering the design state, good designers also need to act as space experiencers and maintainers. They should not only combine design creativity, user experience, and customer demands, but also rationally analyze the structural form of the building interior itself. , cultural background, local materials, and fully respect the regional culture and traditional craftsmanship, and integrate them into the spatial narrative through aesthetics and design. In addition, based on the consideration of project positioning, natural philosophy and contextual continuation, design and creation can break through boundaries, actively explore the connection between architectural interior space and avant-garde art, popular culture, oriental temperament, and future technology, and the infinite extensibility of practice space: elegant, Light luxury.

Juli Yunduhui Model Room

Project area：131㎡

Huizhou Taidong·Hongshuwan Hyatt House

Project area：215㎡

—

Editor's note：

Looking back at the development process of zpd Space Design, from its establishment in 2010, to the gradual expansion of the Disney project to overseas, and then to achieve multi-field expansion in smart parks, commercial offices, hotels and restaurants, and luxury house design, zpd Space has been in 12 years. In the exploration and cultivation of the company, an efficient and large-scale development path has been found.

What's the secret behind this? After in-depth interviews, we can see that there is a distinct and unique methodology running through it: treat design as an engineering system, take a rational and systematic design strategy as the overall plan, and solve problems and create value from a strategic and systematic level. It is precisely this rigorous, pragmatic, and refined design exploration and expression that has enabled ZP Space Design to grow steadily in the fierce market competition, constantly improving its own industry influence.

—

Quick question and answer

Sina Real Estate Design: How did the brand concept of "achieving perfection, excelling in quality" come into being?

ZPD space design: Zhen refers to getting better and better; Pin refers to quality and morality; Jui refers to the hope that more good works will be gathered here; Zhiyuan refers to having lofty ambitions and bringing great benefits to the employees of the company. A better platform, to make a little contribution to the industry and the society, we hope that under this brand concept, we will do our best to create more high-quality works for people.

Sina Real Estate Design: ZPD Space Design has been established for 12 years. What is supporting the development of ZPD Space Design?

ZPD Space Design: There are many things in it, including the trust from customers and the support of colleagues, as well as the tacit understanding between me and my design partner. Of course, the most important thing is that we always have the ardent pursuit and feelings for design in our hearts. This strength supports us all the way.

Sina Real Estate Design: How do you view the future design trends?

ZPD Space Design: We do not have a clear prediction for future design trends. But we believe that the development of design trends must closely follow the progress of society and technology, and ultimately belong to the users themselves.

联系我们

CONTACT US

TEL｜0755-28225088

   WEB｜www.zpd.com        

    BUSINESS｜com@zpd.cc                   

JOBS｜hr@zpd.cc           

Room 19F, South Block, Cangsong Building, Chegong Temple, Futian District, Shenzhen